New Year's Resolutions Are For Wimps!

FOR IMMEDIATE RELEASE-

“New Year’s Resolutions on January 1 Are For Wimps. Make A December 1 Resolution To Not Get Fat,” Says Anti-Obesity Advocate MeMe Roth.

--MeMe Roth Offers Realistic Tips for Not Gaining Weight This Holiday--

New York, NY – November 30, 2006 – www.actionagainstobesity.com -- As the 2006 holiday season hits full speed, Anti-Obesity Advocate and National Action Against Obesity President, MeMe Roth suggests forgoing the time-honored tradition of January 1 New Year Resolutions and instead making the commitment December 1 to not gain weight.

“The holiday season—otherwise known as the ‘eating season’—is at full speed. Having kicked off with Halloween and picked up steam on Thanksgiving, we have nothing but shameless noshing ahead for the rest of 2006,” said MeMe Roth, anti-obesity advocate and president of National Action Against Obesity, an anti-obesity advocacy group. “We cannot go into December with the defeatist attitude that we’re destined to gain weight; Americans are too fat already. Sure, join the gym January 1st, but join it at the weight you are today. If you’re in credit-card debt, stop shopping and start saving. If you’re in obesity-debt, stop eating and start moving. New Year’s Resolutions on January 1 are for wimps. Make a December 1 Resolution to not get fat.”

Today, MeMe Roth shares tips on how to Keep Your December 1 Resolution to Not Gain Weight this Holiday Season:

1- Plan What You’ll “Do” to Celebrate, Not What You’ll “Eat”

The holidays frequently afford extra time with family and loved ones. Use that time doing activities together to build lifetime memories, or possibly to start new traditions. Check listings for fun-runs and 5K walks scheduled throughout the winter weekends. Coordinate your own “snow bowl” touch football game. Walks, bike rides, holding hands while window-shopping all burn calories and create bonds rather than bulge. Instead of reminiscing about a perfect pot roast, wax poetic about snowflakes, ice skates and carriage rides. Winter is perfect for romance. Consider snuggling by the fire rather than bellying up to yet another buffet.

2- Avoid Saboteurs

Many will wish you well—just as they offer you yet another heaping helping of stuffing, candied yams and latkes. Watch out for friends and colleagues. They’re quick to extend holiday greetings with a bounty full of fudge, home-baked cookies and indulgent treats, but what they’re really offering you is the fast-track to diabetes. The majority of us in the U.S. is overweight—the majority—and further endangering our lives over the holidays is no way to celebrate life, blessings or the promise of a new year. Shake it off. No cake, cookie or pie at an office party or neighborhood potluck will be the last chance you’ll ever have to eat it. Pick one thing that you’d rate a 10, and allow yourself just that. Obviously don’t go overboard with alcohol—it’s empty and expensive calories. And yes, a raised eyebrow is the proper reception to a so-called friend bearing high-fat, high-risk gifts. She may simply be re-gifting to get the fat out of her house.

3- It’s the Holidays—Remember the Kiddies

While you pig-out, don’t forget your children are watching. Study after study shows the overwhelming impact of parental modeling; i.e., If you pig-out, they’ll pig-out. If you allow food to put your health at risk, well so will junior and princess. According to studies, children of the obese are 15 times more likely to battle weight as well. Enough said.

Ignore these tips and eat into oblivion? “Aside from the guilt and possible expensive visit to the tailor, you’ve now gained weight that you’ll likely never lose. Study after study shows that even if you lose extra fat, your entire system fights to gain it back, and you’ll likely do so within two years—and worse—you’ll probably gain even more. That’s no way to start 2007,” adds Roth.

About MeMe Roth
MeMe Roth, president and founder of National Action Against Obesity, is host and organizer of the Wedding Gown Challenge, where women enter into marriage at a healthy weight and maintain it for a lifetime. As an anti-obesity advocate, Ms. Roth's efforts to eliminate junk food from schools, eradicate Secondhand Obesity™ (obesity handed down from one generation to the next, as well as from citizen to citizen), and to celebrate women committed to remaining fit have been featured on FOXNews’ The O’Reilly Factor w/ Bill O’Reilly, Your World with Neil Cavuto, CBS’s The Early Show, The New York Times, New York Magazine, The New York Post, Playboy Magazine, The New Jersey Star-Ledger, TimeOut New York, Big Apple Parent, WABCRadio, 106.7 LiteFM, Q104.3, Parents Magazine, Vicinity Magazine, Suburban Essex Magazine, School Administrator, American School Board Journal, The Winnipeg Sun, UPN Channel 9 News, News Target, Baristanet.com, The Item, WCRN Boston, BigFatBlog, Nippon TV, The Associated Press and Health Magazine. Ms. Roth’s agenda: “Let’s finally recognize obesity as abuse—abuse of our children, abuse of ourselves—and together take action against it.” www.actionagainstobesity.com

###

Make Sure Your Gown Still Fits!

Weddings and Women's Obesity: MeMe Roth Leads 2nd Annual Wedding Gown Challenge, Friday, August 4

--"Women Should Fit Into Their Wedding Gowns Year After Year," Says Anti-Obesity Advocate MeMe Roth--

New York, NY -- August 4, 2006 -- http://weddinggownchallenge.blogspot.com/ --While most U.S. adults succumb to today's obesity epidemic and brides-to-be across the country starve themselves into unhealthy and unrealistic weights for just one day--their wedding day--The Wedding Gown Challenge marks its second year. The Wedding Gown Challenge encourages women to enter into marriage at a healthy weight and maintain that weight for a lifetime rather than perpetuating the time-honored tradition of starving oneself leading up to the wedding and then packing on the pounds during the honeymoon.

"Most women I know commit fraud on their wedding days--they weigh-in for the walk down the aisle with no expectation of maintaining that weight year after year," said anti-obesity advocate, MeMe Roth. "Instead of starving for weeks on end to look good for the wedding album, women should enter marriage at a healthy weight and with the full commitment to remain fit for life."

Today, there is little expectation that women will hover near their wedding day size. However, the facts according to Yale New Haven Hospital, and others, is that women need only blame five to 10 pounds on pregnancy. Additionally, gaining a modest 10-20 pounds after age 18 materially compromises one's health. According to the New England Journal of Medicine and reported by the Center for Science in the Public Interest (CSPI), gaining merely 10-20 pounds after age 18 increases your chance of premature death by 15%.

"The only way to combat obesity is to not get fat in the first place--studies show once you're overweight, your body works to maintain the highest weight you reach, making it that much harder to be fit," said Ms. Roth. "The Wedding Gown Challenge gives us a chance to 'check-in' with ourselves atleast once a year and keep an eye on our waistlines."

HOW?
It's time to break the obesity cycle starting with the Wedding Gown Challenge:
· Forget bride-to-be boot camps. Instead, make healthy choices about food and portion size.
· Move it! Sports, walking, playing--do whatever it takes to move your body at least 10,000 steps a day. (That's about five miles.)
· Be healthy on your wedding day, and most importantly, do what it takes to remain healthy.
· Refuse to use your life as an excuse for obesity: stress, pregnancy, depression, genetics, metabolism. There is an infinite list of circumstances that make weight gain easy; however, it is up to only one person to live fit or fat.
· Finally, if you have children, rear the next generation of brides-to-be into ahealthy adulthood by both modeling and providing a healthy lifestyle.

WHEN?
Friday, August 4, women across the country are pulling out and putting on their gowns and taking part in the 2nd Annual Wedding Gown Challenge. Many will gather together with their girlfriends, husbands and children for moral support, and some will face their gowns solo.

The Wedding Gown Challenge is in response to the deluge of data, advice and warnings regarding obesity. "Women are at the center of the obesity epidemic. One in three of us is not just overweight, but obese. Women make more than 90% of food-buying decisions. It's on us to stop the surge in obesity," added Ms. Roth.

ABOUT MEME ROTH
Writer, Speaker and Anti-Obesity Advocate MeMe Roth is host and organizer of the Wedding Gown Challenge, an annual event in support of women entering marriage at a healthy weight--and maintaining it. In addition to convincing the masses that obesity is abuse, Ms. Roth campaigns to eliminate junk food from schools, believing the school environment should not encourage children to consume junk food as a means for fundraising.

Ms. Roth is dedicated to sounding the alarm against obesity and offering advice to break the obesity cycle. Ms. Roth's motivation? Being born into a long lineof obesity, having children of her own and fighting the battle of the bulge like everyone else. Ms. Roth's larger agenda? Brain/Body/Libido. "Let's re-tool the image of 'mom' and live a lifestyle free of excuses."

As an anti-obesity advocate, Ms. Roth's efforts to eliminate junk food from schools, eradicate Secondhand Obesity™ (obesity handed down from one generation to the next, as well as from citizen to citizen), and to celebrate women committed to remaining fit have been featured on FOX's O'Reilly Factor w/ Bill O'Reilly, Your World with Neil Cavuto, CBS's The Early Show,The New York Times, New York Magazine, The New York Post, Playboy Magazine, The New Jersey Star-Ledger, TimeOut New York, Big Apple Parent, WABCRadio, 106.7 LiteFM,Q104.3, Parents Magazine, Vicinity Magazine, Suburban Essex Magazine, School Administrator, American School Board Journal, The Winnipeg Sun, UPN Channel 9 News, News Target, Baristanet.com, WCRN Boston, BigFatBlog, Nippon TV, The Associated Press and Health Magazine.